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“I would like to congratulate Karthik Siva for his outstanding leadership of the Global Brand Forum, as you all know is considered the "Davos of Branding" all around the world.”
Al Gore
Vice President of the United States & Nobel Prize / Oscar / Emmy Award Winner
Gain Proven Strategies on Building a Powerful and Profitable Brand
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"It takes just one insight to change your business forever."
Unclear Brand Strategy Leads To:
Without a clear strategy, businesses struggle to make informed decisions, limiting their growth potential.
Products that lack differentiation fail to stand out, reducing customer interest and loyalty.
Poor strategy leads to inefficiencies and missed revenue, causing profits to decline.
Lack of direction lowers morale and productivity, hindering innovation.
Inconsistent strategies drive customers to competitors.
Without clear goals, job satisfaction drops, leading to higher turnover.
No Clarity = No Control
The company becomes directionless, the future becomes uncertain and the employees become demoralised
Checklist of a Successful Brand
... Do You Have A Strategy or A Plan?
... Are You Solving A Problem?
... Are You Thinking Like A Brand?
... Are You Playing The Long Game?
... Is Your Business Relevant?
Develop clear business priorities
Analyse current and future competitive forces
Understand the overall context of political, economic, structural and technological forces
Attract and align employees to create superior teamwork and performance
Manage performance effectively
Understand markets and target profitable customers
Choose the right growth strategies
Develop the right business model that define how it can capture its future cash flows, profits and revenues
#1 Does Your Business Matter
You’ll understand what it takes to be truly irreplaceable to your customers
#2 Is Your Business Competing in an Attractive Market?
You’ll find out if your business is in an attractive/unattractive market and how to compete effectively in it
#3 Are You Solving a Real Customer Problem?
You’ll learn how to develop an irresistible product/service that actually solves your customer’s need
#4 You Have a Product but Do You Have a Customer?
You’ll have a clear step by step guide on how to bridge your product to your customers
#5 Does Your Business Have a Strategy?
You’ll gain clarity on how to develop a winning business roadmap
#6 Are You Thinking Like a Brand or a Commodity?
You’ll know how to dramatically differentiate your business
to stand out amongst your competitors
#7 How Does Your Business Plan to Deliver Value?
You’ll bring back 10 different value creation strategies
#8 Are You Listening Well and Learning Fast?
You’ll learn the importance of having a structured mechanism to track and listen to market feedback
#9 Why Should People Work for You?
You’ll know how to leverage on the culture of your company to attract your dream talents
#10 How Do You Plan to Grow Your Business?
You’ll bring back 6 different growth strategies
Who is
Karthik Siva?
GEX Chairman, Karthik Siva is a critically acclaimed and respected international strategy expert, nation branding expert, and mentor to CEOs and entrepreneurs.
He had advised governments, blue chip global brands, billionaires and mentored over 1,000 CEOs and startups. His leadership and expertise has been commended by top leaders and entrepreneurs around the world including Nobel prize winner and former Vice President of the USA - Al Gore.
He currently advises and assists business owners and SMEs as they globalise and expand their businesses through strategy, innovation, brand and leadership development.
Our Clients
What Our Alumni Say About Us
"What I enjoyed most were the case studies & insights that Karthik shared not from textbooks but from his vast experience with international corporations and governments. It was a great inspiration to me."
Group Managing Director of Chin Hin Group Berhad
EY Entrepreneur Of The Year 2017 Malaysia
Chiau Haw Choon
"I would recommend this programme to other CEOs because it can inspire them to have a clear strategy, positioning and bring their company to the next level."
Co-Founder of Advancecon Group
Dato' Phum Ang Kia
"It really opened my eyes to see such a
complex subject made so simple and practical. I think Strategy is very important not only for business, but also politics or for anybody who wants to do something serious."
Former Minister of Energy, Technology, Science, Climate Change and Environment Malaysia
YB Yeo Bee Yin
I think Karthik has made the strategic tools so simple, anybody can apply it, not only smart or strategic people, but anybody in the organisation can apply it as well.
CEO of Ludic Asia
Rizal Shah Amat
Gain Proven Strategies on Building a Powerful and Profitable Brand
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